Website Typo Monitoring Service for Agencies and Retainer Pricing

What the service actually includes

Keep the scope narrow so you can deliver it every month without extra hours. A scan of the public site, a list of new findings sorted by page, a fix pass for anything on pages you control, and one line in the monthly report.

Do not promise copywriting or tone review. That is a different job with a different price. The service catches mistakes, it does not write the copy.

• Scheduled scans of every client page reachable from the sitemap
• Spelling, repeated words and grammar patterns
• Broken internal and external links and missing images
• A monthly summary the client can read in two minutes

What the tooling costs per client

On TypoMonitor, Team is 149 USD a month for up to 10 sites with daily scans. Spread over eight clients that is under 19 USD a site. Agency is 499 USD a month and adds client workspaces and white label PDF reports, which suits agencies with more clients or clients who expect branded reporting. Starter at 49 USD a month fits a single retainer. Annual billing takes 50 percent off.

Check current numbers on the pricing page before you quote, and compare against the alternatives in the agency roundup.

How to price the add-on

There are two common ways. A flat monthly add-on per site is simplest, and clients understand it. Folding it into a higher care plan tier works when you already sell hosting, updates and backups.

Whatever number you choose, test it against your own time. If a client site produces three findings a month and each takes ten minutes to fix, the service costs you half an hour of labor plus the tool share. A flat fee well above that is a fair price for the peace of mind it gives the client.

A margin example with placeholders

Let T be your monthly tool cost per site and H be the hours you spend per site each month. Let R be your hourly rate and F your flat add-on fee. Your margin per site is F minus T minus H times R. With a shared Team plan, T stays low as you add sites up to ten, so each extra client mostly adds fee, not cost.

Run the numbers with your own rates. Do not copy a figure from someone else, because rates differ by market and by client size.

Reporting that justifies the fee

Clients renew what they can see. A white label PDF that lists pages scanned, issues found and issues fixed gives the monthly invoice a visible deliverable. On the Agency plan the report carries your branding, so the client sees your agency doing the work.

If you already offer SEO, pair the scan with an audit. An AI SEO audit and rewrite tool can cover on-page fixes while the scanner keeps the copy clean after each edit.

When not to sell it

A five page brochure site that changes once a year does not need a monthly scan. A proofread at launch is enough. Sell monitoring to clients with many pages, many editors or a catalog that changes, such as stores and publishers. The ecommerce page covers that case.

Set it up in a day

Add each client site by address, load their brand terms into the dictionary, run the first scan and fix the backlog once. After that the scans run on their own. The agency landing page shows the plans side by side and the demo lets you scan a client page before you commit.